Local Point Marketing Group (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage our digital marketing services, or otherwise interact with us.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.
1. Information We Collect
1.1 Information You Provide Directly
We may collect personal information that you voluntarily provide to us, including:
- Name, email address, phone number, and company name
- Billing and payment information (processed securely through third-party payment processors)
- Project details, business goals, and marketing preferences shared during consultations or client onboarding
- Communications you send us via contact forms, email, or chat
- Newsletter or marketing subscription preferences
1.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information, such as:
- IP address, browser type and version, device type, and operating system
- Pages viewed, time spent on pages, referring/exit pages, and clickstream data
- Approximate geographic location derived from IP address
- Cookies, pixel tags, and similar tracking technologies (see Section 4)
1.3 Information from Third Parties
We may receive information about you from third-party sources, including:
- Analytics providers (e.g., Google Analytics)
- Advertising platforms and social media networks
- Public databases or business directories
- Service providers who assist with lead generation or client referrals
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, operate, and improve our digital marketing services
- To respond to inquiries, schedule consultations, and communicate with current or prospective clients
- To process transactions and send related information, including invoices and payment confirmations
- To send marketing communications, newsletters, and promotional offers (you may opt out at any time)
- To analyze website usage and improve user experience
- To personalize content and advertising
- To detect, prevent, and address technical issues, fraud, or security threats
- To comply with legal obligations and enforce our terms of service
3. Legal Bases for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:
- Consent – when you have given clear consent for a specific purpose (e.g., marketing emails)
- Contract – when processing is necessary to perform a contract with you or take steps at your request before entering a contract
- Legitimate Interests – when processing is necessary for our legitimate business interests (e.g., improving services, preventing fraud), provided those interests are not overridden by your rights
- Legal Obligation – when we must comply with applicable laws
4. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze traffic, and support marketing efforts.
- Essential cookies – required for basic site functionality
- Analytics cookies – help us understand how visitors interact with our website (e.g., Google Analytics)
- Advertising/retargeting cookies – used to deliver relevant ads across platforms and measure campaign performance
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality. For more details, please see our Cookie Notice (if applicable) or contact us.
5. How We Share Your Information
We do not sell your personal information. We may share information in the following circumstances:
- Service Providers – with trusted third parties who perform services on our behalf (e.g., hosting, email delivery, analytics, payment processing, CRM platforms). These providers are contractually obligated to protect your data.
- Business Transfers – in connection with a merger, acquisition, or sale of assets
- Legal Requirements – when required by law, subpoena, or to protect our rights, safety, or property
- With Your Consent – when you explicitly authorize us to share information
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When data is no longer needed, we securely delete or anonymize it.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access – request a copy of the personal data we hold about you
- Correction – request correction of inaccurate or incomplete data
- Deletion – request deletion of your personal data (subject to legal exceptions)
- Restriction – request that we limit processing of your data
- Objection – object to processing based on legitimate interests or for direct marketing
- Data Portability – request a machine-readable copy of your data
- Withdraw Consent – withdraw consent at any time where processing is based on consent
California Residents (CCPA/CPRA): You have the right to know what personal information we collect, request deletion, and opt out of the “sale” or “sharing” of personal information (we do not sell personal information). You will not be discriminated against for exercising your rights.
To exercise any of these rights, please contact us using the details in Section 11. We will respond within the timeframe required by applicable law.
9. Children’s Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information promptly.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own. When we transfer data from the EEA or other regions with data protection laws, we use appropriate safeguards such as Standard Contractual Clauses or other legally recognized mechanisms.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Local Point Marketing Group
Email: privacy@localpointmarketing.com
Website: www.localpointmarketing.com
For EEA residents, you also have the right to lodge a complaint with your local data protection authority.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically. Continued use of our website or services after changes become effective constitutes acceptance of the revised policy.